Football Victoria (FV) is pleased to announce a new four-year partnership with global athletic leader New Balance, and Belgravia Apparel who will become FV’s Official Technical Apparel Partner.
The exciting partnership will see FV’s staff, Academy teams/programs and representative squads wear New Balance uniforms and playing kits from 2026.
New Balance, an independent brand since 1906, is renowned for empowering individuals through sport and craftsmanship, fostering positive change in communities around the world.
Belgravia Apparel is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for a broad range of professional and amateur sporting organisations across Australia and New Zealand. Through this collaboration, FV Academy and State/Regional representative players will take the pitch in high-performance kits designed to reduce drag, enhance mobility, and stay comfortable for all 90 minutes, thanks to Quick-Dry technology.
Further strengthening their presence in Victorian football, New Balance will also become the naming rights partner for the Dockerty Cup, Victoria’s most prestigious and historic football men’s cup football competition.
New Balance will also contribute back to the FV community by providing a $1,000 voucher to the winner of the Community Person of the Year award, to be presented at the 2026 FV Gala.
FV CEO, Dan Birrell welcomed the new partnership.
“Belgravia Apparel has long supported football in Victoria and we’re excited to see our staff, Academy teams and representative squads wearing New Balance from 2026.
“New Balance has a strong global football connection and we’re pleased to be a new chapter in that story, here in Victoria.”
New Balance Australia Regional General Manager, Dean Howard said:
“At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling the community to live a healthy and active lifestyle”.
“In partnership with Belgravia Apparel, we are proud to partner with Football Victoria and look forward to seeing the partnership come to life over the next four years.”