In a bold and exciting move, Football Victoria has partnered with fragrance innovators BrandScent and LIGHT + GLO to create a bespoke scent experience for The Home of the Matildas.
The signature fragrance, designed to represent the identity of the venue, will greet players, staff, and visitors with a subtle yet unforgettable sensory experience.
BrandScent Co-Founder Jeeva Sanjeevan described the partnership with FV as “an incredible opportunity” to elevate how fans and players connect with the game, beyond sight and sound but through scent and emotion.
“At BrandScent, we’re passionate about creating memorable experiences through scent,” he added.
FV’s Executive Manager – Commercial, Chris Speldewinde, said the project’s strength lies in its teamwork.
“A dedicated working group of FV staff has been hands-on in shaping the fragrance, ensuring it reflects the values, energy, and warmth of our football community,” Speldewinde said.
“From brainstorming notes to testing blends, this project has been a labour of love and a source of pride for everyone involved.
“We wanted The Home of The Matildas to feel like home, not just through design, but through emotion. Scent is memory, and this one will be ours,” added a member of the working group."
This sensory signature will become a lasting part of the venue’s identity, reinforcing FV’s commitment to innovation, wellbeing, and creating world-class experiences for all.