Adriatic Furniture and Football Victoria (FV) are pleased to announce a new partnership that will see the iconic Victorian furniture retailer become an official partner of FV until the end of 2027.
The partnership brings together two proudly Victorian organisations with deep roots in the local community. Adriatic Furniture, a family-owned business with eight showrooms across Melbourne, will work alongside FV to support the football community at every level, from grassroots clubs through to elite pathways.
FV Commercial Executive Manager Chris Speldewinde welcomed the partnership, highlighting Adriatic Furniture’s long-standing support and contribution to Victorian football.
“We’re thrilled to partner with Adriatic Furniture, a trusted family-owned Victorian brand that shares our commitment to excellence and community,” he said.
“Their support helps us enhance HoTM experience for players, fans, and visitors, while also strengthening connections between football and local business.”
Adriatic Furniture Associate Managing Director, Franco Michele said the partnership was a natural fit and aligned perfectly with the brand.
“Football has been part of our family’s story since 1974 — the very same year Adriatic Furniture was founded," he said.
"We’re incredibly grateful for the opportunities, friendships, and connections the game has given us over the years. So, when Chris (Speldewinde) and Billy (Celeski) reached out about a potential partnership, the decision was easy. It felt like a natural way to continue supporting a community we care deeply about and to keep building meaningful relationships through football.
Adriatic Furniture is a strong supporter of Victorian football and we're keen to see how this relationship blossoms."
As part of the partnership, the HoTM function room has been rebranded as the Adriatic Lounge, while the outdoor concourse in the grandstand is now called The Terrace by Adriatic Furniture.
Adriatic Furniture will also serve as a Silver Partner of the FV Business League, an exclusive networking group designed to help members grow their professional network, showcase their brand, and connect with like-minded professionals who share a passion for football and business.
As part of the partnership, FV members, players, and their families will have access to exclusive offers at Adriatic Furniture, with further activations and community initiatives to be announced throughout the season.